How Daisy Ridley and ‘Star Wars’ Toys Changed the Action Figure Industry

If there’s one thing Star Wars is known for (other than the movies of course), it’s their robust line of toys and action figures. Back in the late seventies and early eighties, it was the line of toys that really helped to spread the good word of Star Wars (and deepen creator George Lucas’ pockets). Since then, the toy industry has enjoyed a great deal of profit when it comes to licensing figures based on movies, but it doesn’t come without controversy. When Star Wars: The Force Awakens launched their line of toys, there was one figure who was mostly absent and this caused a real stir. Now, thanks to people like Star Wars actress Daisy Ridley (Scrawl, Star Wars: The Force Awakens, and Only Yesterday), the action figure industry has changed forever.

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Author: Jonathan H. Kantor

Jonathan is a graphic artist, illustrator, writer and game designer. Jonathan is such a nerd, he is actually working to open a comic book store in San Antonio so he can sit back and do little more than discussing whether or not Han shot first with like-minded individuals. In the meantime, he is a Retired Soldier and enjoys researching and writing about history, science, theology, and many other subjects. He writes for ScreenRant, CBR, NerdBastards, Listverse, TheQuiz, TheRichest, WatchMoJo, TopTenz, CinemaDrugs, TasteofCinema, Wonderslist, and Grunge. You can check out his latest on Twitter: @TalkingBull or on his blog: jonathanhkantor.com

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